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Insider Info


Suhel Seth is the CEO of Equus Redcell, one of India’s largest advertising agencies, and a seasoned traveller.

Where do you live and why?

I live in Friends Colony West, in the leafy part of whatever remains of leafy Delhi. There is a sense of calm and, given my lifestyle, it’s good that I’m in close proximity to one of Delhi’s finest cardiac care insititutes. Also mine is the only house I know in South Delhi that has a functioning swimming pool.

What advice would you give a tourist? Any must dos?

Visit the Red Fort and see what the Mughals left behind and what we’ve made of it. Do drive down Rajpath, and up to where our President lives, and you’ll forget you are in a developing country. Also go to Qutab Minar, Delhi’s tallest structure, and please try not to jump down from there. Then round if off by a visit to Santushti, an elitist shopping haven.

What advice would you give a visiting business person?

Always plan to reach meetings at least half and hour before the scheduled time. Given the vagaries of traffic and the fact that Delhi crawls with VIPs who hold up traffic, you’ll be lucky if you get there at all. Also, lack of formality is a great form of offense, so I would recommend a suit for any meeting you might have!

What and where have been your most memorable meals?

My most memorable meals have been at Taipan, the Chinese restaurant at The Oberoi. The service can be slow on busy days, so warn them in advance. I have also had amazing Indian food at Moti Mahal in Greater Kailash in South Delhi, not to mention the best Italian food at La Piazza at The Hyatt in Delhi.

Where would you take a client to wow them?

I would take them to the private business club, The Belvedere at The Oberoi. It is charming, very discreet and the service is world-class. You can’t get better than that in Delhi. Order some fine wine. The chef is brilliant and the cigar selection is quite luxe.

What do you miss about Delhi when you’re away?

The noise—the lack of it dulls me into a sense of lethargy which I can never fathom. Not to mention the food, of course, sprinkled with a bit of good old pollution!